5 things that a reader do before going through your post?

1 He First Scans your post,if he found any good points he go through your post

2 He checks the truthfulness of your post,it means he indirectly checks the effective truthfulness of the author

3 He thinks how other reader's react to you and to your blog.

4 He checks the appearance of your blog means how many ads are you placing.

5 And other things such as page rank,and no of years took for you to come to this page rank indirectly tells him how the readers showing interest on your post.